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Digital Marketing Specialist

Job details:

Nygård International, Canada’s leading fashion company that designs and markets women’s fashion apparel is seeking a qualified/motivated Digital Marketing Specialist to join our team. If your career goal is to join a leading edge, global company that will provide great opportunities for career advancement, then look no further!Key ResponsibilitiesSocial MarketingExecute and manage online social marketing strategy to cost effectively grow customer awareness and customer acquisition via Social channelsExecute  the day-to-day social marketing activities across multiple channels (such as Facebook, Twitter, Instagram, Pinterest, and Blog.) including the ad campaign implementation, budget management, performance review, and optimization of paid ads.Monitor and improve key drivers influencing brand growthCreate, execute and manage Social Media marketing programResponsible for social media postings through Twitter, Facebook and Pinterest - 7 days per week utilizing various Social tools and schedulers.Responsible for comments and posts responses.Partner with marketing vendors such as Google, Bing  and SEM agencies to strategize and grow the social channelsDevelop content for the social marketing calendar promotion to support sales goalsGrow and optimize ad/post portfolios through testing with ad copy and bidding strategiesWork with all team functions to implement SEO recommendations such as: keyword research and specifications throughout web site pages, site audits for SEO best practice compliance, link analysis and building Stay current with new advances in social marketing, competitive landscape, and researchAnalyticsReview and evaluate social  analytics to gain strategic insights and develop recommendations to improve social account performance as it relates to specific traffic-driving effortsUse Google Analytics and other social tracking tools to make strategic and tactical recommendationsBenchmark, measure and analyze results of social marketing initiativesMonitor social marketing performance relative to budget and forecastKeep management informed of campaign performance relative to budget daily, weekly and monthly budgetEnsure that all possible/applicable Social and SEO best practices are being leveraged at all times, and monitor rankings, traffic and sales gains associated with organic optimization tactics employedIdentify and report on key performance indicators, and opportunities for improvement on a regular basis Graphic DesignCreates individual campaigns within tight timeframes in support of operational targetsConsults and collaborates to identify target audience, creates overall layout and graphic elementsCreates mock ups for promotions and presents to the marketing teamPrepares design layouts, specifications and finals for Ads, ePOP's, Posters, Booklets, Brochures, Magazines and other printed and graphic materials Key Qualifications: 2+ years experience managing/coordinating social media marketingFashion Industry related experience an assetStrong design sense with expertise in Photoshop, Illustrator preferredExpertise in Adobe Creative Suite 5 preferredStrong knowledge of Search Engine Marketing (SEO/SEM) is a plusStrong knowledge of latest technology practicesExcellent organizational skills and ability to manage multiple priorities and deadlinesPositive attitude, strong attention to detail, and strong written and verbal communications skillsAbility to work as an integral part of a team as well as independently with minimal supervisionEducation:   Degree/Diploma in related field or equivalent education & experienceNygård International offers a competitive compensation package and provides significant opportunities for growth and career development.  We thank all applicants for their interests but advise that only those selected for an interview will be contacted. Interested applicants are invited to submit a resume to:Nygård InternationalHuman Resources1771 Inkster BoulevardWinnipeg,MB   R2X 1R3E-Mail:  employ@nygard.comWWW.Nygård.comFax:  (204) 697-1254

To apply for the Digital Marketing Specialist job at NYGÅRD International , send your resume to Sophary Kim at
Don't forget to mention "Winnipeg Job Bank" or "WJB" when applying

Company Name

NYGÅRD International

Posted By

Sophary Kim

Job Category

Post Date

July 17, 2014 (Long time ago)

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